Geneco and Yellow Ribbon Project Join Hands
to Cast ‘The Magic of Hope’

As the year-end approaches, it is not only an opportunity for us to look back at what we could have done differently but it is also a time for us to look ahead and think about how we can do better. Not just for ourselves, but for others as well, especially those who need help to make right what was wrong.

This festive season, we have joined hands with Yellow Ribbon Project for a meaningful and heartwarming initiative — The Magic of Hope, to help turn around lives for a fresh start, a new beginning, and a better tomorrow.

Vote For Your Favourite Inspirational Quotes of Hope

As part of our campaign, we have curated a collection of 6 Inspirational Quotes of Hope narrated by Mediacorp 987 DJ Joakim Gomez and celebrity host Kelly Latimer. Each of these quotes surrounds personal themes of hope, encouragement, and connection.

Through these quotes, we hope to inspire all on the boundless possibilities that accompany each journey and share the message of hope with those who are going through a challenging time.

Simply visit www.themagicofhope.sg to vote for up to 6 of your favourite Inspirational Quotes of Hope and you can stand a chance to be 1 of 5 lucky winners to receive $100 eCapitaVoucher. Voting can be done daily from now till 31 December 2023. If you know of anyone who needs encouragement during this time of the year, you can also download these quotes by clicking on the icon at the bottom of each video and sharing it with them.

We are also heartened to have Key Opinion Leaders like Belinda Lee, Ben Yeo, Rui En, and Sonia Chew, who have shared their personal story on second chances. Check out their posts below.

Savour our Exclusive Festive Cookies

Through the support of $15,000 to Yellow Ribbon Project, Geneco is delighted to present festive exclusive Red Velvet & Almonds cookies that have been thoughtfully researched and meticulously handcrafted by inmates. If you wish to receive one of these 3000 complimentary festive gifts, look out for our pop-up café in December.

These specially crafted cookies provide the inmates with valuable skills as they work towards their successful reintegration into society. We hope that you can support the initiative to reaffirm their worth and bolster their confidence to guide them on their paths toward a brighter future.

Welcome to The Magic of Hope Pop-up Café

Join us at our first-ever Net Zero pop-up café this holiday outside ION Orchard from 7 to 17 December, 10 AM to 10 PM. At our café, you can do your Christmas shopping and buy the perfect gift from Yellow Ribbon Bakery’s festive collection and drinks from Huggs Coffee, where a portion of each purchase directly contributes to the rehabilitation and reintegration efforts of inmates and ex-offenders.

Receive a limited-edition Geneco tote bag along with a Yellow Ribbon pin, between 7 to 17 December on weekdays at the pop-up when you vote for your favourite Inspirational Quotes of Hope. Those who vote at the pop-up cafe during the weekends of 9 to 10 December and 16 to 17 December will be rewarded with a bag of exclusive Geneco x Yellow Ribbon Red Velvet & Almonds cookies.

Don’t miss out on the special guest appearance of TikTok influencers, Simon Khung and Luke Chan who will be visiting the pop-up café on 9 December, 6 PM to 8 PM. To spread the joy, they will be giving out free hugs as well as the exclusive Geneco x Yellow Ribbon cookies to those who have voted.

Join us as we #PowerTheChange for a fresh start, for new beginnings and for a better tomorrow.

Together.